Your teams practice. For real.
Build an AI simulation in 10 minutes from your real cases. Your learners practice and improve.
They already train their teams with Face Up out in the field







“The intelligence of it is striking. It's the sandbox you always wanted — virtual coaching to get ready for the real thing.”
“AI role-plays and the quality of the feedback are an enormous time-saver for training providers.”
“AI simulations let learners practice far more, without adding any load on the trainers.”
AI role-play, in practice
The conversation becomes your new training ground
Not another LMS. The practice it was missing.
Face Up plugs into your LMS. Your programs stay exactly where they are; your teams simply get the practice hour they never had. Nothing to migrate, nothing to rebuild.
Your situations, your words, your customers
Your verbatims and field cases become personas that answer the way your real customers do. Your teams recognize their own job from the very first line.
A real conversation, with real discomfort.
Voice, avatar, or both — your call. The persona hesitates, cuts in, digs in, shuts down. And you see exactly where the conversation turned.
Trainers stay in control
Your trainers build a scenario in ten minutes, without writing a line of code. The AI runs the reps; they drive the progress.
Create your own scenarios
Click a scenario: the persona sets you the challenge on video.
Then we build your first AI role-play with you, in 30 minutes.

Price, competition, timing: learn to bounce back with confidence.

Deliver constructive criticism without demotivating or creating resistance.

Defuse a tense situation and turn a complaint into a positive experience.

Get the candidate off their rehearsed pitch and look for evidence.

Respect the patient's autonomy while documenting and referring correctly.

Give an honest estimate and serve well without rushing or losing the line.
The Face Up authoring tool in 3 steps
From design to the field, from knowing to doing
Studio — the authoring tool behind your role-plays, in 10 minutes
Your trainers describe the situation, the persona, the goal. Face Up generates the playable scenario, its scoring rubric and its debrief. No code, no vendor.
Configurable personas
profile, mood, difficulty, hidden agenda
Import your real cases
verbatims, anonymized calls, procedures
Scoring rubric, generated
criteria, weighting, passing thresholds
Variants in one click
spin one scenario into several levels

AI Role-Play — run it in voice, in avatar, or both
The learner speaks. The AI answers, hesitates, pushes back, shuts down. Natural voice and an avatar that reacts in real time. Solo, or in the room with a trainer watching.
Two modes
voice conversation or expressive avatar
Available around the clock
or in a trainer-led session
Retry as often as it takes
with no one watching
Gamified challenge mode
for large rollouts

Debriefs — what was said, how, and what it produced
Every session is analyzed: what was said, how it was said, and what it produced. Trainers get a timestamped debrief; L&D leaders get progress across their whole scope.
Verbal and non-verbal analysis
pace, silences, listening ratio, sync
Score by skill
timestamped replay, key moments flagged
Progress by learner
by team, by scenario
Data export
for your performance reviews

Integrations — Face Up plugs into your LMS
A companion authoring tool, not another platform. Your learners stay in your LMS, your identities stay in your directory, your data stays in Europe.
SCORM 1.2 / 2004, LTI 1.3
SAML & OIDC single sign-on
Moodle, Docebo, 360Learning, Rise Up
Didask, TalentLMS, LearnUpon
CRM and CCaaS connections
to feed scenarios with real cases
EU hosting
GDPR and EU AI Act compliance, accessibility

Realism comes from the job itself
The debrief your trainers never had time to write
Step 01 — Build
The trainer builds the case
Situation, persona, hidden agenda, scoring rubric. Ten minutes in Studio, built from material you already have.
Step 02 — Practice
Everyone speaks, not just the volunteers
In the room, or alone at 11 p.m. In voice or facing the avatar. As many retries as it takes, without the room watching.
Step 03 — Analyze
The debrief writes itself
Timestamped replay, score by skill, key moments flagged. Trainers coach instead of taking notes.

Not a chatbot that answers. Conversational Learning.
Your teams have had the theory. What they've never had is the practice.
Diagnose, practice together, then make it stick on their own. The program doesn't end when the room empties.
Face Up for your industry
Every job has its hard conversations. We train for them.
Banking & Insurance
Complaints, compliance, advisory selling
Transportation & Mobility
Passenger relations, incident handling
Retail & Distribution
Selling, checkout under pressure, after-sales
Healthcare & Social Care
Breaking difficult news, clinician-patient communication
Industry & Energy
Safety, frontline management
Hospitality & Food Service
Front desk, complaints, upselling
HR & Recruiting
Interviews, feedback, sensitive conversations
Organismes de formation
Marque blanche, Qualiopi, LMS
✦ AI Roleplay · Face Up
Move from training…to practice.
Book 30 minutes: together we build an AI role-play on one of your real cases, and you play it.

Hi! Shall we practise?

