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Authoring tool · SAM AI Studio

From idea to playable scenario, in minutes

Describe the situation to SAM, your authoring assistant. SAM asks for what’s missing, then builds the persona, the scene, the scenario, the debrief and the cheat sheet. You test, you adjust, you publish.

  • No code
  • With your documents
  • Over 60 languages
4.8/5
Co-created at the start, then your trainers build on their own
SAM Studio · animated demo
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SAM, the Face Up mascot: a smiling needle-felted puppet with blue hair
Hi, I’m SAM
Your authoring assistant
They already train their teams with Face Up
  • Eurotunnel
  • Crédit Agricole
  • Generali
  • Lefebvre Dalloz
  • Amue
How it works

You describe, SAM builds, you approve

  1. You describe the situation

    In one sentence, as you would to a colleague: “a manager setting an underperforming sales rep back on track”. Add your materials if you have any.

  2. SAM asks for what’s missing

    The persona’s profile, the stakes, what makes it succeed or fail: SAM asks for what it needs, nothing more.

  3. SAM builds and checks every piece

    Persona, scene, scenario, debrief and cheat sheet, in your method. Every piece is checked before it is offered to you.

  4. You test, then you publish

    Play the scenario yourself, adjust what doesn’t suit you, then open it to your learners or publish it in your LMS.

What SAM builds

A complete scenario, not just a prompt

An example from the Studio: the “Closing without pushing” scenario, in a travel agency.

  • Persona: Philippe Morel, 61. DISC Steadiness profile: cautious, warm, price-conscious. Calm voice, a few hesitations.
  • Scene: at the agency counter, on video. A scene can be reused with other personas and other scenarios.
  • Scenario: the trip for his 30th wedding anniversary. He wants reassurance on every detail before committing. The challenge: close without pushing.
  • Debrief: your criteria. Qualify the project before any offer, spell out what is included, excluded and the terms, close in stages.
  • Cheat sheet: for the learner, before playing, three keys and three pitfalls to keep in mind.
SAM studio: “Closing without forcing the sale” simulation with persona, scene, scenario and debriefScenario sheet in the Studio: persona Philippe Morel (DISC S, cautious, warm, price-conscious), scene at the agency counter, scenario of the trip for his 30th wedding anniversary, debrief criteria and cheat sheet
Your teaching approach

The scenario follows your method, not ours

  • 01

    Your materials

    Brief, product sheet, process, call transcripts, assessment grid: upload them and SAM uses them for the persona, the vocabulary and the debrief criteria.

  • 02

    Your method

    Sales method, management method, in-house framework: SAM applies it to every piece of the scenario.

  • 03

    Your languages

    Over 60 languages, each with its own rules: the persona speaks like a native, not like a translation.

Quality control

Every scenario is checked before it reaches you

  • Checked at creation

    Every persona, scene, scenario and debrief is checked before it is offered to you: within your framework, consistent, written to be spoken.

  • Tested before publication

    Virtual learners with typical profiles (the model student, the tough negotiator, the one who doesn’t dare) replay the scenario to check that the persona holds up.

  • Editable end to end

    Everything stays editable in the Studio: persona, scene, scenario, debrief and cheat sheet.

On their own

Our clients’ trainers already build on their own

We co-create the first scenarios with your team and train your trainers. After that, they build and edit the next ones without us.

Eurotunnel

A complete programme for LeShuttle’s customer relations academy.

  • 12
    personas
  • 20
    scenarios
  • 500
    agents, in France and the UK
For the first time, our agents go into the field having already lived the conversation.
Denis Lavoisier
Head of Trainers, Eurotunnel

Galaxie Conseil uses it to roll out its own management method with its clients.

One platform, four modules

  1. 01 · Create · You are hereSAM authoring toolYour scenarios built with AI, in your method.
  2. 02 · PractiseAI RoleplayFace an AI persona, by voice or avatar.Discover
  3. 03 · ReinforceAI CoachingAn AI coach that checks what was learned, through conversation.Discover
  4. 04 · MeasureDebriefingThe debrief of every session and cohort tracking.Discover
FAQ

Frequently asked questions

Do you need to know how to write a prompt?
Can we start from our own documents?
How long does it take to create a scenario?
Can we edit what SAM suggests?
Will we be supported at the start?
Does Face Up integrate with our LMS?
Where is the data hosted?
In which languages can your teams practise?

✦ SAM authoring tool

Create your first scenario with SAM.

Describe a situation from your line of work: SAM turns it into a scenario your teams can play today.

Mascotte Face Up qui salue

Hi! Shall we practise?