This page brings together three complementary takes on the same idea: getting people to genuinely practise customer relations through AI role play, then measuring the impact. Depending on your context, you can start small, build a regular practice routine, or roll out at scale.
Within startup support programmes (SINGA, French Tech Tremplin, EuraTechnologies, with Sport dans la Ville joining soon), we run half-day workshops focused on prospecting, discovery and pitching. Founders practise against AI avatars, leave with simple scripts, then keep practising on their own online.
Why it works: ideal for getting started quickly, creating a lightbulb moment and embedding the right reflexes without heavy logistics.
Headline results: NPS of 75; confidence in presenting their project up from 40% to 80%.
👉 Read the case study: French Tech x Face Up — practice workshops
At IAE Lille (Master's in Marketing Strategy and Customer Relations), role play sits at the heart of the classroom. Students take turns practising with AI avatars, receive an immediate debrief, then design their own personas from their apprenticeship placements so the skills stay anchored in real work.
Why it works: perfect for regular practice, consistent feedback and continuity between the classroom and the workplace.
Headline results: 100% satisfaction, a strong wow effect, and visible progress on how students greet customers, express themselves clearly and handle tense situations.
👉 Read the case study: IAE Lille x Face Up — practising for real
At Eurotunnel, we equip the passenger and freight teams for moments of tension at the information desk, such as delays and sudden surges in footfall: credible AI avatars, a structured debrief, replay until mastery, and gradual extension to other scenes along the customer journey. The aim is to standardise service quality and connect practice to operational indicators (NPS on disrupted days, complaints, escalations).
Why it works: a model you can industrialise and plug into your LMS, with no VR headsets, and objective measurement of behaviour.
Headline results: 100% satisfaction in the first sessions, strong engagement, and a rollout to new scenes now under way.
👉 Read the case study: Eurotunnel x Face Up — practice at scale
Want to talk it through? Email us at contact@face-up.fr
